Thrifty Pulls Back Its Free Rental Day Offer

Thrifty's Free Rental Day RecallThis morning, Thrifty sent me this email that said:

“Congratulations! You’ve earned a FREE rental day through Blue Chip Rewards!

You’ll receive your Blue Chip Rewards certificate in three to four weeks at the address listed in your profile. “

Then a few minutes ago, they sent me this:

Dear Valued Customer,

This morning you received an email from us offering you a coupon for a free rental day through Blue Chip Rewards. Unfortunately, this offer is not valid. You will not be able to book this offer online and you will not be receiving a coupon in the mail. Please disregard the email you received. We’re very sorry for any confusion our eagerness may have caused.

If you have any questions regarding this email, please contact Customer Service at We sincerely appreciate your understanding in this matter. We value you as a customer and we look forward to saving you money down the road.

Thank you for choosing Thrifty.

Really? How about honoring your error? What do you think?


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